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Putting Heart into Business and AI with Minter Dial

Authors: 10XMarketing Minter Dial
Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

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This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


We are delighted to welcome Minter Dial, renowned author and keynote speaker at Mydial, onto this episode of Social Pros.

Why Empathy is Key in Business 

Empathy is vital for social media managers, but how can they put it into practice on a daily basis? 

Our guest on this episode says it’s “a wonderful art within management” but needs to be applied in the right way and at the right times. 

Minter Dial, renowned author and keynote speaker at Mydial, returns to Social Pros to discuss how to build an empathic culture in the workplace, the true definition of the word ‘empathy’ and the role it can play in your use of AI. 

Plus, he reveals why he released a new edition of his book, Heartificial Empathy, how empathy impacts trust and his favorite AI tools. 

In This Episode:

  • 0:00 – Introduction 
  • 5:38 – What’s new in the world of empathy?  
  • 8:55 – How people misunderstand empathy 
  • 11:31 – Empathy isn’t a weakness 
  • 15:05 – How a lack of empathy impacts trust 
  • 16:24 – Empathy and AI 
  • 18:04 – Different types of empathy 
  • 19:08 – Why we run out of empathy 
  • 20:22 – Empathy and AI (continued) 
  • 26:31 – How can we develop empathy for AI?  
  • 30:46 – Just breathe 
  • 31:51 – Minter’s favorite AI platforms 
  • 36:06 – Minter’s final two 
  • 39:01 – Outro  

Quotes From This Episode:

“We often run out of empathy for two reasons – we don’t have time or we have stress.” Click To Tweet

AI is a reflection of our ethical frameworks, our biases and our imperfections.” @mdial

Dig in on one AI tool. Don’t surf on all of them because you need to really understand how it works best and how you can work best with it.” @mdial


Previous episodes featuring Minter Dial: 

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