What You Can Learn from a Tweeting Chicken
One Aussie restaurant chain is amassing fans as they rally around an unlikely mascot: a live-tweeting chicken named Betty.
How the New Twitter Moments Change News Discovery
Twitter unleashed some major announcements that will not only affect current user consumption, but also the future of the company.
Why Media Must Remember That Twitter is Still Relevant
Announcements, updates, disasters, they’re all being broken to the news by Twitter. So even when marketers say that Twitter may be “dead”, PR and media cannot ignore its power to reach the masses quickly.
How to Use Your CEO’s Twitter Account to Build Brand Loyalty
A dramatic number of your consumers have come to expect an executive presence on Twitter. It’s time to get your CEO tweeting.
Why Developing a Twitter Strategy is More Important Than Ever
Black Monday brought the biggest slump in stock prices in over eight years, while Twitter’s new partnership with Google brings tweet history to the forefront of Google searches.
Why Investors Need to Use Social Media
Social media provides today’s investors a quicker, more efficient way to predict market movements and evaluate trade decisions.
Social Media Automation Does Not Have to Suck
In my ongoing quest to test and learn what works (and what can work) in social media and content marketing, I entirely changed our email program here at Convince & Convert. As you may know, we used to have a 5x/week email called The One Thing, that provided a collection of links to timely and […]
88 marketers you should follow on Twitter
On my Jay Today video podcast (iTunes), I give a shoutout to someone who I respect and admire; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have been given the nod on multiple […]
Why you are unsure how to advertise on Twitter
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
Why Marketers Need to Rethink Influencer Targeting
Influencer marketing too often becomes a numbers game, fixated on follower counts. But should it be? Are we still measuring what matters?
5 Brands Who Rocked the Social Media Red Carpet During the Oscars
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
How to Leverage the New Twitter Partnership with Google
The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.
Is Customer Service a Part of Your Marketing Budget?
Facebook’s gone real-time, to show the world what you’re doing and whether or not you’re having fun. So what does that mean? It means that customer service needs to be the primary focus in your marketing budget from now on.
How to Write Better Content for Social Media
You can’t just throw your content out into the world and wait for thousands of likes and shares. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs. Learn how to optimize your writing for each social network by figuring out whom you are going to share your content with.
How to Use the New Twitter Analytics Dashboard
Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. Learn how to access this data so you can perform an insane amount of powerful social analysis.
Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration
To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. The Beeday event offers a good example of how to celebrate milestones with your social media community.