Convince and Convert Blog: Social Media Strategy and Social Media Consulting
Social Media Strategy Blog Social Media Consulting
Social media and technology have changed business forever.
This week I’ve been writing about speed and response expectations for business on the social Web. Ultimately, speed wins. The companies that engage customers on Twitter and Facebook within minutes are making a none-too-subtle statement about their embrace of the social telephone and the primacy of the customer. In comparison, slow response or no response
Guest post by Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School. He blogs at http://www.jeffmolander.com/blog/. We’re all listening, engaging, sharing, posting, updating. But with what business outcome in mind? When we say engagement, might we really mean
Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt. New research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question. This is
Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws
Simple isn’t all it’s cracked up to be. Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Your employees and customers aren’t making TV ads on the weekend. Nor are they making their own magazine ads for fun
Guest post by Chris Hall an interactive content specialist at Off Madison Ave who specializes in writing for humans, not robots. It’s 11PM and the world around you is getting ready for bed. As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush
Guest post by Chris Book, CEO and co-founder of ChatterPlug, a live customer engagement and analytics platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for
Now is the summer of our discontent. It was the best of times, it was the worst of times. For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong”). The most egregious occurrence of late
Guest post by Neicole Crepeau, an Online Strategist at Coherent Interactive. She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It takes place every Tuesday at noon EST.) The exchange is below: @jaybaer #sm107 BONUS Q4. How important is speed of response on Twitter? And
