Social Listening and Analysis for the DIY Inclined
- August 26th, 2010 | Written By: Jay Baer
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If you are conducting any level of online reputation management or campaign tracking using social media data sources, you have to get beyond the obvious. The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. [...]
Tagged as: reputation management, RowFeeder, social analysis, social crm, social listening, social media monitoring, social media success metrics, Untitled Startup
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Is Twitter for Business Even Worth the Trouble?
- August 12th, 2010 | Written By: Jay Baer
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We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. There was no law, edict, or pitchfork-wielding band of angry citizens. We [...]
Tagged as: CoTweet, exacttarget, influencers, research, social crm, social media strategy, twitter
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Why Influence Mining is the Next Gold Rush
- August 10th, 2010 | Written By: Jay Baer
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Inherently, we understand influence. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from [...]
Tagged as: Gist, influence mining, influencer outreach, Joe Fernandez, Klout, Raj Kadam, social crm, social graph, T.A. McCann, Viral Heat
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You’re Pissed Off at the Wrong Guy
- August 4th, 2010 | Written By: Jay Baer
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Of course it’s upsetting when a customer slams you via tweet, status message, blog comment or humorous video. But it’s not like social media created negativity, it just puts a magnifying glass to it. Do you know why you don’t get angry when customers call customer service and say all kinds of crazy, depressing stuff [...]
Tagged as: customer service, negativity, social crm, social media operations
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Kurrently Revolutionizes Real-Time Search With Twitter + Facebook Results
- May 17th, 2010 | Written By: Jay Baer
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The future of real-time data didn’t come from Google. Or Microsoft. Or IBM. It came from a Canadian computer sciences student who uses his free time pretty damn wisely. Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. “I built Kurrently in the [...]
Tagged as: facebook, Gilbert Leung, Kurrently, real-time, real-time search, real-time Web, search engines, social crm, social media monitoring, twitter
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