AppFolio
C&C’s partnership with AppFolio centers on developing a solid content marketing strategy that drives impact, as well as bringing that content to life through executional support and strategic counsel.
David Weekley Homes
David Weekley Homes partnered with C&C to fully audit their marketing communications approach, focusing on personalization, enterprise technology, organizational structural needs, channel level opportunities, and tactical area prioritization to scale brand impact.
Oracle “On the Fly” B2B Video Series
Oracle Marketing is a comprehensive, integrated platform that helps businesses manage cross-channel marketing programs. The Oracle team was in need of interesting new content that would help get the brand in front of new audiences and build their presence on digital channels such as LinkedIn and YouTube. With the help of Convince & Convert, they were able to launch a weekly content series featuring some of the most influential names in B2B marketing.
Phoenix Children’s
YouTube is the second-most used search engine in the world, behind Google. That means the Phoenix Children’s YouTube channel has massive potential to help the organization achieve its marketing goals while also providing enormous value to its target audiences.
While a complete channel overhaul was not ready to be implemented, a plan is in place to see short-term gains by implementing best practices and optimizing the channel in the right ways.
SharpSpring
SharpSpring is a powerful sales and marketing platform that includes CRM and automation capabilities. The company’s target, marketing agencies, have the ability to white label the product to make a profit, however, the brand wasn’t well-known by agency leaders. Furthermore, small agency owners have limited time, making it difficult for SharpSpring’s team to get them to commit to sales calls or demos without first making the case to them about the benefits to their business.
Cisco Marketing Velocity
Cisco sought to offer key accounts a specialized learning opportunity through a partnership with Convince & Convert. This became a value-add opportunity to 25 of their advanced marketing clients by inviting them to a customized marketing strategy course.
JK Moving Services
With audiences in both B2C and B2B as well as a philanthropic arm, JK Moving came to C&C seeking guidance and a plan to ensure all audiences were reached, but effectively as a small team was responsible for all marketing channels.
Benco Dental
With limited resources but a lot to say, Benco needed idea creation, copywriting and graphic design assistance to generate real, actionable stories.
Boosting Ecampus Efforts with a Solid Social Media Strategy
With added pressure to increase online enrollment as well as represent the esteemed Ecampus Research Unit (ECRU) and Ecampus Open Educational Resources (EOER) sectors of the school, the team needed support to create and execute an encompassing social media marketing strategy. They partnered with Convince & Convert to create a clear and robust social media strategy that aligns with their content marketing goals, and allow for clear measurement to the business KPIs.
Natixis
As with most financial services marketing departments, Natixis Global Asset Management (NAGM) was creating hundreds (perhaps thousands) of individual content executions each year, in many formats. But the hamster wheel of content had the team and resources worn thin, and there was a recurring question asking for a compelling business case to continue the inflated content creation practice.
Visit California
Visit California and their partner agencies were eager to engage younger (Millennial and Gen Z) travel-ready audiences and wanted to explore TikTok’s potential to help them advance their organizational goals and drive visitation to the Golden State. See how Convince Visit California broke into a new social channel with viral-worthy results.
Texas Exes – Alumni Association for The University of Texas
The Texas Exes, the Alumni Association for the University of Texas at Austin, saw a drop in alumni engagement and experienced a slowdown in fundraising. As the pandemic hit, Convince & Convert worked with the Texas Exes team to advance their timeline on rolling out a virtual networking space to its community … and experienced a dramatic turnaround.
Kindred Healthcare
How does an enterprise healthcare company effectively utilize social media to empower individuals and their families with critical information that will help them to make an informed decision about their care?
University of Rochester Medical Center
How does a large medical system with vastly different communications needs, limited resources, and competing internal priorities create personal connections with patients, faculty and staff, medical students/residents, and the community?
Superior Glove
How do you take a utilitarian and mundane product like a work glove and turn the research, purchase, and usage of that product into something that is massively talkable?
Indiana University Foundation
When your database spans multiple stakeholders, generations, interests & owners, how do you reign it back to launch a successful multi-billion dollar campaign?