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Search Results for: email – Page 20

8 Critical Conversational Marketing Statistics in 2019

“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services. What is conversational marketing? Loosely defined, “conversational marketing” includes live chat, chat bots, and social chat apps (via Messenger, WhatsApp). These tools […]

How Caesars Uses Social to Surround its Customers

Ryan Thompson, former Senior VP of Global Hospitality Marketing at Caesars Entertainment Corporation and now CMO at Blue Heron, joins Social Pros to discuss social strategy in the hospitality industry and why you should keep tabs on what your customers are saying on review sites.

Why The Time is Now for Voice-Activated Content

According to new data from Edison Research, more than 53 million Americans now own a smart speaker (Amazon Echo, Google Home, et al). That is an increase of 14 million people in one year (36%), making smart speakers and voice assistants one of the fastest-adopted consumer technologies in history. (tune in for Edison’s unveiling of […]

The Ultimate Guide to Customer Experience

Not long ago, companies believed they could compete on price. Empires were built on the ability to squeeze savings out of production and efficiency out of employees. Companies like Walmart became synonymous with “low cost,” while offering minimal (sometimes sub-optimal) service, and similar concepts began to crop up in other consumer-facing industries. Amazon cut prices […]